by Miriam Garvi
Sometimes I find myself amazed at the flexibility by which issues that seemed to be on no one’s agenda only five years ago now find their way into everyone’s rhetoric. Only recently, it was the rally for growth. Now a favorite epithet embraced across ideologies is that of sustainable, as the earth’s dwindling resources put the high-consumption lifestyle of the “developed world” into question.
Indeed, it would seem that anyone can do the talk. Some advocate for an era of the “WE economy”, of multiple voices emerging at the grassroots level and interconnecting by way of Twitter and other Internet-based social networking tools. More and more networks are professing to be addressing “world urgent issues” or “the global challenges of our planet”, suggesting that the pooling together of people in dialogues across the globe will unleash a creative force arising from turning the costs incurred by industrialization and modernization into opportunities.
And yet what astonishes me in these (business) models is the invariably short time span they encompass, as if we have but a few moments to spare on building sustainably for the future. Solutions for our world remain, for the most part, instant remedies that come to mind through the kind of superficial dialoguing that is enabled by networking. It is as if the very mindset that made us pursue a narrow-minded path of development in the first place, oblivious to the implications of a greater context, is now expected to generate solutions (called creative) to these problems. Are we left gawking at the emperor’s new clothes?
History will tell us that it is easy to rally people with cries for freedom and revolution, picking to pieces the policies and institutions put in place by others who came before us. The real challenge, however, starts once we are the ones left to govern the land. We tend to forget that exercising the freedom we have been given entails a sense of responsibility that goes with knowing that somewhere down the line also we will be held accountable in the eyes of those who follow. Indeed, lest we forget, the eyes of history are already upon us, questioning our ambition.
Sustainable can be more than yet another umbrella concept allowing new interest groups to position themselves on the global arena where they may influence how problems are defined and label their solutions. Sustainability is not a commodity that can be produced through intellectual stimulation; it is the implication that comes from the diligent implementation of a long-standing vision that does justice both to man and nature. It can mean a return to the roots of what once was, finding one’s uniqueness in the interplay between man and nature where man is the caretaker and nature the provider.
Sustainable, pioneering commitment such as that which helped build our communities in the first place comes with a willingness to give up certain things in the present in order to sow the seeds that will allow the fruits of true transformation to be rooted in the future.
Is anyone willing to walk the talk?